Features, series and commercials, written, directed and produced in house. Barcelona and Madrid.
We make feature films, series and advertising.
Microdramas are something else: they are our training ground.
A format where every episode lasts a minute and the viewer decides, at every cut, whether they care about what they are seeing. There is nowhere to hide. With no time for artifice, the story keeps only the essentials — desire, fear, loss, recognition — and the audience answers in hours, not months.
That is why we treat them with humility. We are not here to teach anything; we are here to learn what people need from a story when you give it to them in its shortest form. What we learn there feeds everything else we do.
And for brands, it opens a new way in: not interrupting the viewer with a message, but building sixty episodes with them out of something they both share.
Every episode is a hypothesis that holds or falls. In a microdrama of 60 to 100 episodes, each one or two minutes long, the viewer decides at every cut whether to stay or go. Nothing keeps them there — no cinema seat, no sofa. That turns every episode into a test with a single question: do you still care? No other screen format gives you that answer so fast, or so bare.
The format strips away everything that is not emotion. With no time for exposition, atmosphere or subplot, what is left is the primal conflict: desire, betrayal, humiliation, revenge, recognition, love denied. The microdramas that work do not invent new emotions; they boil the old ones down to their purest, most repeatable form. It is distillation, not simplification.
Viewing is the measure. Retention per episode, the drop-off point, the episode where people decide to pay or keep going: a microdrama is produced and corrected with data on what people actually do, not with intuition or focus groups. For the first time, fiction looks like a product you can iterate.
And that is exactly what advertising lacks. A brand usually guesses what it has in common with its consumers. A microdrama lets it find out: build a story where brand and viewer live side by side, and watch at what moment, with which character and with which conflict people stay. It is not covert advertising. It is finding the emotional ground both share, and proving it, episode by episode.
Contact: info@outlandcreator.com · +34 930 153 836